CREW EMBROIDERY

Personalised gifts that make a statement

Website   Strategy   Marketing   Marketplace

Overview

crewEmbroidery specialises in unique gift personalisation. Having experienced success selling on Amazon they felt the time was right to expand their brand reach and create a compelling D2C proposition that would help them to have more control of the customer experience. The Snap Agency were called on to devise a strategy that would elevate them beyond their competitors and help them become the go to choice for luxury personalised gifts across Amazon, Etsy and their own website.

Services
  • Website
  • Strategy
  • Marketing
  • Marketplace

0-£100k

Multi channel sales

No #1

Best BFCM product on Amazon & Etsy

16%

Paid campaign conversion rate

Our strategy

crewEmbroidery is a fast-growing gift personalisation company. When we built their new website we had to address three key challenges: 1) The brand had never had a website before and we had to develop UX, SEO and site structures to make them competitive from launch 2) the new site had to be user-friendly, future-proof and conversion focused, 3) it had to encapsulate the new brand look, feel and positioning, and also articulate how the brands products were unique.

Insight

For a small business, being able to take D2C orders and sync with all tools, advertising and selling channels without stress was fundamental to future growth.

Idea

Build a Shopify eCommerce website and conversion funnel that would route new prospects and website visitors and convert them into sales. Understanding that people loop back to different stages in the sales cycle before they’re ever ready to complete the sale and nurturing them at every stage.

Impact

Within 12 months of launch crewEmbroidery made a huge impression across all of their key selling channels

  • £100k+ multichannel sales
  • No 1 best seller on Amazon and Etsy
  • 16% paid campaign conversion rate

The Snap Agency team took our small family business and turned it into a No1 best selling product on Amazon and Etsy. They have also created a visual identity and website that we feel is head and shoulders above the competition – as a result our brand we’ve seen our brand go from strength to strength.

Catherine Spencer, Director

Related Work