How we can help businesses to grow
People don’t buy what you do, they buy why you do it. Whether you’re just starting out or have already established your brand, we work closely with you to create multichannel digital marketing campaigns that reach the right people at the right time.
Research, strategy and creative
Strategy and creative live together at Snap. We develop a strategic digital marketing plan, alongside creative ideas that drive action and engagement.
We work with you to understand and define your campaign objectives and KPIs and align them with cutting-edge strategies that amplify your brand’s message across multiple channels.
We take a holistic look at your competitive landscape, industry trends, and target audience. and conduct market research to understand your brand’s potential and make informed decisions based on actionable insights.
With research, data and a human-first approach, we develop multi-channel marketing strategies alongside creative thinking to bring campaigns to life and make audiences sit up and take action.
Strategy and Planning
In this step, the digital marketing agency will assess the business needs and goals of their client, as well as their target audience and competition. Based on this information, the agency will create a customized digital marketing strategy that aligns with the client’s objectives.
Implementation and Execution
Once the strategy is in place, the agency will begin executing the various tactics that make up the overall digital marketing plan. This may include SEO, PPC advertising, social media marketing, content marketing, and email marketing, among others. The goal is to effectively reach and engage the target audience and drive desired results.
Measurement and Reporting
In the final step, the digital marketing agency will regularly track and measure the results of the digital marketing efforts, using analytics tools and metrics. Based on these results, the agency will continually optimize and adjust the strategy to ensure it’s delivering the best possible results for the client, and making any necessary changes to improve performance.
“From our initial brief through to present-day the transformation of our brand and its subsequent messaging the journey has far has been nothing short of transformational.”Ian WalkerManaging Director at 3PL
“Snap has produced our yearly Sixth Form prospectus for a number of years now. Their creativity is excellent and they are great at working to tight deadlines and always deliver.”Theo LambrianidesBridgewater High
“Snap did a thorough job creating our brand and website. Our only request is that we want to stand out and be different to the industry ‘norm’. Snap certainly exceeded all expectations.”Daniel MinksCo-Founder at CFS
“The Snap Agency’s energy and expertise allowed us to go from zero to a hundred very fast. They are one of the very best digital agencies that we’ve worked with since we established.”Scott BrenchleyCEO at Tactus Group
“Snap have been an extension of our business for many years, bringing our brands and websites to life and helping us to stand out from the crowd and bring our 'Digital A-Game.”Jason HicksonCommercial Director at Aerocare
Frequently Asked Questions
There’s no such thing as a silly question. We’d prefer you to ask the questions to clarify everything upfront. We aim to be as transparent as possible throughout our whole company and processes. Here are some of the things you might want to know.
How do you measure the ROI of a digital marketing campaign?
Measuring the ROI of a digital marketing campaign can be done by tracking key metrics such as website traffic, conversions, lead generation, and sales. These metrics can be tracked using tools such as Google Analytics, marketing automation platforms, and conversion tracking. By comparing the costs of a campaign to the revenue generated, it’s possible to calculate the return on investment and determine the overall success of the campaign.
How can a company effectively use data to inform and drive their digital marketing strategy?
Data is a crucial component of any successful digital marketing strategy. To effectively use data to inform and drive your marketing efforts, you need to first establish clear goals and KPIs that align with your overall business objectives. Then, you can use tools such as Google Analytics, customer relationship management (CRM) software, and market research to collect and analyse relevant data. This data can then be used to inform decisions about the target audience, messaging, and the channels and tactics you use to reach them.
It’s important to continually monitor and measure your marketing efforts to see what’s working and what’s not, and to make adjustments as needed. By using data to inform and drive your digital marketing strategy, you can improve the performance and effectiveness of your campaigns, and ultimately, achieve your desired results.
What are some best practices for creating and executing a successful content marketing strategy?
From a digital agency perspective, some best practices for creating and executing a successful content marketing strategy include:
- Conducting thorough audience research to understand their needs, interests, and pain points.
- Defining your content goals and objectives, and aligning them with your overall marketing strategy.
- Creating a content calendar and plan that outlines the types of content, channels, and frequency of publishing.
- Producing high-quality, relevant, and valuable content that resonates with your target audience.
- Promoting and distributing your content through a variety of channels such as social media, email, and paid advertising.
- Measuring and analysing your content performance using metrics such as engagement, traffic, and conversions.
- Continuously refining and improving your content strategy based on the results and feedback.
By following these best practices, digital agencies can help their clients create and execute a successful content marketing strategy that drives engagement, generates leads, and achieves their business objectives.
How do you effectively target and engage a B2B audience in your digital marketing efforts?
Targeting a B2B audience requires a different approach than targeting a B2C audience. To effectively reach B2B buyers, you should focus on building relationships, demonstrating expertise, and providing valuable, informative content. Additionally, it’s important to understand the buying process and decision-making criteria of B2B buyers, and to tailor your digital marketing efforts to meet those needs.
How do you measure and optimise the success of an omnichannel marketing campaign?
To measure and optimise the success of an omnichannel marketing campaign, it’s important to track key metrics such as website traffic, conversions, and customer engagement across all channels. This can be done by using tools such as marketing automation platforms and attribution models. Based on these metrics, you can make data-driven decisions and continually optimize your campaign to improve performance and achieve your marketing objectives.
Let’s build something amazing together
Introduce yourself, your project/idea, and explain why it matters to you and everyone else.
Email: [email protected]
Tel: 01925 321 326