Stylish fashion meets revolutionary technology
Website Strategy Marketing
8K Flexwarm are one of the most innovative brands in the fashion industry. Their collection of revolutionary heated apparel can not only hit 50c in just 360 seconds, it is also the first piece of clothing in the world that allows you to control the temperature from your smartphone.
A brand that combines stylish outerwear and groundbreaking technology needed a global launch campaign that would cut through the noise and shake up the fashion industry.
In online sales
Unique website visitors (in 6 weeks)
Online video views
8K Flexwarm’s launch collection offered a future-focused point of view on the future of outerwear. Lifestyle being the driver, the campaign amplified the ‘outdoor lifestyler’ mindset and focused on the unique capabilities of their innovative heating technology.
The Snap Agency took 8K Flexwarm from an idea right through to selling tens of thousand of jackets in 2 months. We had no social or digital assets and they executed a plan that got us on to some incredible channels like LadBible and UniLad. This catapulted the business overnight, reaching over 80m+ people in countries all over the world.
CEO at Tactus Group & Flexwarm Europe